New Balance | Thessaloniki

In the heart of Thessaloniki, on Mitropoleos Street, we delivered a complete retail space for the New Balance store, designed to highlight the brand’s new retail concept through carefully crafted constructions of high aesthetics and functionality.

Our team undertook the construction of the back-wall equipment, the special furniture, and the decorative elements, based on the Alias system and with absolute attention to detail.

🔧 The Alias system was fully utilized and includes:

• Aluminum rods installed along the entire height of the walls

• Special metal display accessories, such as brackets, display bars, and custom solutions

• Hangers with lacquer finish for durability and elegance

• Custom metal stands for central product presentations

* At the shoe display area, the back panels were upholstered with fabric, offering a more “quiet” and high-quality presentation surface, while also functioning as sound absorbers, improving the experience within the space.

* The shelves are made of marine plywood, varnished with a natural finish, combined with metal details, creating a balanced mix of industrial and natural materials.

* The wooden vertical strips on the walls provide rhythm and warmth, guiding the eye to the illuminated brand logo at the back of the store.

* The cashier desk in exposed concrete shade and the custom furniture complete a space with a clear commercial character and discreet aesthetics.