In the 750 sq.m. store, we were asked to divide the space to accommodate:

• motorcycle exhibition
• wholesale of mechanical parts, as well as
• exhibition – retail sale of rider apparel and footwear accessories.

A space with three functions and different product promotion strategies.

At the store’s entrance – display window, custom stands with hidden lighting were constructed for the motorcycles, combining matte black with recycled OSB wood. Slat Panels were installed in the initial promotion area of the store for footwear, bags, and motorcycle accessories. Special constructions with Hidro system pipes display products from the renowned Dainese company in the specially designed corner. Further into the store, we constructed slatboard gondolas with a special hanging accessory for the helmets represented by Motoway. Reaching the Motorcycle Exhibition, perimeter gondolas were built with hidden perforations of the popular iHandle 40×40 system. In these special constructions, our goal was the proper promotion of rider apparel (jackets, vests, trousers). The same materials were used: recycled OSB wood texture, unpainted metals with visible welds, and matte black metal constructions for the premium product lines of the companies. We also created a specially designed corner for the Shad company (motorcycle cases). An illuminated wireless Alias shelving system allows shelves to be adjusted in height without cables. White colors with white shelving components were chosen to convey the purity of the premium case brand.

We thank Motoway for their trust!
Brief company description: Motoway, based in Thessaloniki, managed in a short period to become the leading supplier of motorcycle spare parts and accessories nationwide! The company is also the official and exclusive distributor of Benelli motorcycles and lower displacement Keeway motorcycles, as well as Super Soco, Shad cases, Dainese, etc.