Hall of Brands, a department store hosting the biggest brands in sportswear, men’s and women’s clothing, was a major challenge for our company. The study, based on the plans provided by the Design Team office, with clear yet strong specifications, set a very high bar for the project’s execution. Square-section metal columns with the ability to move elements in the perforations was a key feature that needed to be followed to offer flexibility for every product presentation need.

A multitude of accessories (metal shelves, clothing hangers, displays, axle bars), all in a black electrostatic paint finish, was the #1 specification for achieving the aesthetic result. This was followed by special constructions such as pedestals for the store’s display window, internal pedestals for mannequins and products, service counters, and other items made from metal frames and synthetic melamine. Finally, a strong element was the proper presentation of the enormous range of footwear, where a wall with 2500 custom shoe displays was created along the central axis of the store.