Barbour – Thessaloniki

The creation of the Barbour shop-in-shop within Hondos Center in Apollonia Politia is a characteristic example of modern retail design that fully respects and highlights the DNA of a historic, premium brand with a strong British identity.

The architectural approach to the space was based on the faithful application of Barbour’s specifications, aiming to create an environment that exudes heritage character, authenticity, and timeless quality, within the dynamic setting of a department store.

Central to the composition are the metal constructions made of gold Φ25, which serve both structural and aesthetic functions. The slender yet robust lines of the metal frames define the space, organize the presentation of garments, and create a clean, rhythmic grid that enhances the sense of order and luxury. The choice of a gold finish imparts warmth and a premium character, while harmoniously interacting with the brand’s natural textures.

The oak elements with dark varnishes are integrated into shelves, counters, and display surfaces, offering depth, materiality, and a distinctly qualitative tone to the space. The finish was carefully selected to convey the timelessness and robustness characteristic of Barbour, creating a setting reminiscent of British countryside interiors, yet adapted to a contemporary retail environment.

Particular emphasis was placed on construction details: the clean joints of the metal elements, the precision in the application of wood, and the integration of linear lighting on the shelves enhance the product experience and highlight the textures and colors of the collections. The lighting operates discreetly, without dominating, emphasizing the merchandise and creating a welcoming, high-quality atmosphere.

The shop-in-shop’s placement is designed to function as an autonomous brand space, while maintaining a visual and functional connection with the rest of the store. The open display surfaces, central counters, and balanced arrangement of shelves allow for comfortable customer browsing and enhance the sense of exclusivity required by a brand like Barbour.

The final result accurately reflects the brand’s philosophy: quality construction, timeless aesthetics, and absolute consistency with international retail standards. A shop-in-shop that functions not merely as a point of sale, but as a complete brand experience within the Hondos Center.